The branded goods and services industry represents a significant share of annual value creation in Germany.  Their products have proverbial quality status.  They live on innovative strength, very highly skilled employees and a good framework for doing business.

Markenverband represents companies with a total turnover of more than 500 billion euros a year and in excess of 1.5 million employees vis-à-vis policy-makers.  It uses its voice to campaign for a forward-looking economic and taxation policy.  For consumers, for jobs and for sustainable progress on the foundation of the social market economy.