Artikelaktionen
-
- The Federation
-
- Markenverband represents the interests of brand-oriented businesses in Germany, Founded in Berlin in 1903, the federation has just under 400 members, which in Germany account for a turnover of ...
- weiterlesen
-
- Brand Management
-
- Brand management is defined as systematic development of a brand . The main aim is to distinguish your own products or service offers from the products ...
- weiterlesen
-
- Trade Mark Law
-
- Development of trade mark law The term brand law summarises a series of signage rights which all have a similar effect but which have developed differently. These rights ...
- weiterlesen
-
- Brand and Product Piracy
-
- Protect intellectual property – combat brand and product piracy effectively Brands are synonymous with intellectual property and are an essential flywheel for the economy as drivers of ...
- weiterlesen
-
- Competition Policy
-
- Brands and competition are interdependent. Competition based on quality arises when targeted demand for the best is possible thanks to association with a brand. In a demand-oriented market ...
- weiterlesen
-
- Competition Law /
Unfair Businesspractices -
- Competition law is of essential significance for the work of Markenverband, because fair and free competition is the foundation for the business success of its member companies. Brand-oriented businesses ...
- weiterlesen
- Competition Law /
-
- Environment and Sustainability
-
- Brands and environmental protection are closely entwined. Brands enjoy the consumer’s confidence that the earth’s natural resources are being used responsibly. Brand-oriented businesses know that they are a focus ...
- weiterlesen
-
- Logistics and Packaging
-
- The fact that the German government adopted a goods transport and logistics master plan in July 2008 confirms the growing importance of logistics for Germany as a business location. ...
- weiterlesen
-
- Consumer Policy
-
- Brands bind the interests of consumers with the interests of producers. This means that Markenverband is not the type of lobbying organisation that seeks to secure the greatest possible ...
- weiterlesen
-
- Advertising and Media
-
- With a turnover of more than 30 billion euros, the advertising industry is a fundamental driver of the German economy. It generates growth and underpins jobs. Advertising is important ...
- weiterlesen
-
- Corporate Social Responsibility
-
- Corporate social responsibility (CSR) has been a much discussed theme in the public arena in recent years. Accepting responsibility vis-à-vis people, nature and community is a demand addressed to ...
- weiterlesen
-
- Economic Policy
-
- The branded goods and services industry represents a significant share of annual value creation in Germany. Their products have proverbial quality status. They live on innovative strength, very highly ...
- weiterlesen
-
- Europe / International Affairs
-
- The European Commission, European Parliament and the Council increasingly set a regulatory framework that is highly relevant for developing and protecting brands. For good reasons, the Markenverband / German ...
- weiterlesen
